Very proud of this concept I brainstormed for the agency McCann, that resolves around choice. Everything is a choice: what we do, how we do it, where we go and how we get there. By showing our audience the power of choice and relating it to the product benefits (travel, independence and connection) of the Cruze through repetition for effect, this concept positions the vehicle as a simple choice to improve their lives.
An all digital media flash ads with imagery slightly moving behind the text for leader board and big box ads. The mobile expandable ad is interactive enticing the viewer to choose one of the rotating boxes to view one of the many features this vehicle has to offer.