If you're a business owner, you've figured out that branding and visual content is getting crazy-important. When it comes to graphic design, every visual element should have a purpose. I blend the fundamentals of graphic design with intuition and behavioral economics and psychology as a foundation. This service is for you if you need a brand-spankin' new brand (or a rebrand) that aims to connect with your viewer, elicit responses, evoke emotions and ultimately leave a lasting impression.
So, What's Included?
Need something extra?
Optional Add Ons
- Business Card Design
- Email Signature
- Animated Gifs
- Email Marketing
- Graphic Elements
- Brochure or Flyer
- Promotional Material
- Shop Signage
- Social Media Graphics
- Video
- Presentation Slides
- Product Packaging
- Pattern Design
- Swag Design
- Website Design
- Marketing Strategy
- Event Materials
- And More!
My Process:
I'm all about nailing the details, but I never forget to infuse some fun into every project. I love what I do and believe in the notion that a good time fuels creativity. This leads to engaging work that sparks joy and leaves an impact on you and your customers.
-
FREE CONSULTWhether you prefer a video chat or phone call, we will talk about your future vision for your brand and business, and any pain-points you may be experiencing. We'll also talk about your goals and timing needs, and determine if we're the right fit to work together. If you qualify, you'll receive a customized proposal outlining my recommendations and how we can get started.
-
PROJECT KICK-OFFWahoo! You've approved the proposal, so now we can get started. You will next receive: - Branding Foundation Questionnaire - Services Agreement & Invoice - Project Timeline (so you know we'll stay on track) The Branding Foundation Questionnaire helps me gain insight into your business, ideal audience, competitors, industry and values. It also helps me understand the future vision and goals for your business.
-
DESIGN STAGEThis is the point where I take all information provided, and weave magic into the first concept options. These concepts will represent various directions that will appeal to your audience, and align with your long term goals. The initial Brand Concepts will include your chosen moodboard, suite of logos, ideation (reasons why customizations have been made), typography, colour palette and font selections. I'll also explain the visual queues the designs give your audience, and details about my thought process.
-
FEEDBACK & EDITSAfter concepts are presented, you'll have the opportunity for one round of revisions if necessary. Don't hold back here, it's my goal to make sure your design ends up perrrrrfecto! I will refine and re-jig and re-present the concept to get your stamp of approval. *Additional edits and revisions can be made for an additional cost. Price will vary depending on if it's a small tweak here or a full new concept option.
-
FILE HAND-OFF & PROJECT DELIVERYAll your files will be exported in appropriate formats and named accordingly. I like organization so it will come in a neat folder and provided to you through We-Transfer (A large file link will appear straight to your email) From here, I'll start rolling our any additional design such as Email Marketing, Website Design, Social Media Assets or any add-on's you may have purchased to take your business to the next level.
From my initial meeting to the completion of my logo and all assets, Raelee was incredible to work with. She created a design far beyond my expectations and even included the personal ladybug touch that has significant meaning to me. I was amazed at how she was able to take the exact 'feel' of my business and visualize it into a logo. I couldn't be happier.
